“Google It,” these two words are a common phrase we often hear. Two simple words that when referencing a medical procedure, a healthcare question or trying to locate a specific type of physician, mean so much if it brings patients to your hospital.
80% of people will search the web before they visit a hospital or clinic in person. If a patient does not find your website, or does find the website but it’s not user friendly, they may never walk through your doors.
In order for a patient to find you on a search engine site, strong strategies must be employed to maximize SEO (search engine optimization). SEO helps increase your online presence and search engine rankings. When performed correctly, patients are able to find a hospital within the first five searches they view on Google and other search engines: the higher the hospital is on the search page, the higher the probability patients will walk into your hospital.
Keywords are extremely important in helping with your SEO rankings. The average person types in three words during searches. Incorporating the “correct” three keywords into your healthcare website will help your site be successfully found.
Not only is it important to effectively employ SEO strategies designed specifically for healthcare, but SEO analysis is also required. Analysis should be done prior to beginning SEO efforts to establish a baseline and identify where improvements must be made specific to healthcare. Analytical reports should be reviewed and strategies devised to seize opportunities.
MedCenterDisplay’s online solutions team is experts in healthcare SEO and improving search engine rankings. Call 615-577-9123 or fill out our online contact form for more information.