A good marketing campaign is imperative to gaining new clientele, maintaining your brand and continuing to satisfy your already existing patients and employees. There are numerous tools that can be used for a successful marketing campaign, but don’t overlook the importance of videos.
YouTube traffic to hospital sites has increased 119% each year. Videos are more effective in getting the point across because they humanize your hospital and healthcare professionals and allow viewers to make an emotional connection.
A recent video marketing campaign that had great success was The American Heart Association’s Lifestyle Channel. These videos simply showed the organization’s mission and vision about maintaining a healthy heart at all ages and stages of life. The videos were successful because they targeted a wide range of people and explored an important health topic.
Videos can also educate consumers on new hospital procedures and surgeries; provide virtual tours and show patient testimonials. Using videos in your marketing campaign can help promote events and share feature stories about patients.
Videos are your website or social media pages can help alleviate patient anxiety or nerves about upcoming procedures. Seeing a video of your facility or hearing a patient testimonials can help influence their decision about which hospital to choose.
Let MedCenterDisplay help you create influential videos for your marketing needs. Contact us at (615) 577-9123 or fill out our online contact form for more information.