Patients are the consumers when it comes to healthcare. No one wants complaints in any market but complaints in healthcare result in negative HCAHPS scores. A frequent complaint of patients during their hospital visit is the wait time in the emergency room.
To minimize complaints about ER wait times, use digital screens. Digital screens in the ER help keep patients involved and educated during the visit. Health related messages on the screens keep patients from feeling neglected when healthcare professionals are busy.
An article on Health IT Outcomes states that 75% of patients and caregivers that view hospital messages on digital screens in eight hospitals found content enhanced the hospital experience.
Having digital screens in hospital waiting rooms provides control and targeting ability. For example, “control” is your ability to show different types of content depending on time of day or season, and an example of “targeted” is bilingual content given a particular market location.
Given the ability to control and target, you are much more likely to be successful in advising patients and visitors about ways to improve their health and how to navigate the health system – beginning with the unexpected ER visit.
MedCenterDisplay puts screens in ERs and provides appropriate messaging. Contact me at (615) 577-9123 or fill out our online contact form for more information.